A record was January 2014 in the market of elite real estate of London.
In January, 48% of luxury housing in London was sold at the asking price, or even higher than – that is, the demand for the luxury real estate market is so large that buyers are not only traded, but are willing to pay an additional premium to the seller that the deal is not broke and cherished object was the property of the buyer. Also, an indicator of market strength is the speed of sales – 34 % of residential luxury properties were sold in just two weeks from the moment they put on the market, which is also a record for this time of year.
A significant imbalance of supply and demand exerts strong pressure on the market and pushes prices up. For example, the average price of an apartment with two bedrooms now 17% higher than a year ago, in absolute terms, this means that it is more expensive by almost £100000.
By all indications, the real estate market of London is now a surge of activity of buyers and it’s time to sell. The market favors sellers, it has created extraordinary opportunities for sellers, which is the London property market for many years.
But the real estate market of London is very agile and market conditions change rapidly. Now, for example, it is obvious that the luxury real estate market of London is waiting for a very busy and active spring. But in the case that the market will see a large number of sellers, the current level needs to be offset by the balance of supply and demand reaches a balance, returning the market to its natural condition.

In January 2014, for each object of elite residential real estate in London, there were 23 potential buyer. This is the highest level of demand since 2010. Just a year ago, in January 2013, registered buyers was 14. Now on the market is 19% more and offered for sale real estate for 28% less. In such circumstances the buyer can not procrastinate and you must be determined if the apartment he liked.
Over the last four years in the period from January to April on the London property market did 10% more real estate than at any other time of the year, this trend likely will continue and the real estate market of London is expected to get 18% more real estate by the spring of 2014.
Today, the average price of two bedroom apartments in areas such as Brook Green, Barnes Fulhamand, costs £673,812 pounds, that’s £98214 pounds more expensive than the price that was in the 4th quarter of 2012.
If you compare the price growth for luxury property in Central London and outside Central London, outside of London luxury properties expensive stronger. The growth of prices amounted to approximately 15% over 2013, and in Central London, areas like Chelsea, Kensington, Notting Hill, Holland Park and Pimlico, the growth rate was 10%.
Top fastest growing areas in the price of steel areas Barnes, Balham, Clapham, Fulham, with an annual growth of 18% – 19% per annum, and the area of Battersea, an increase of 15% over 2013.
However, this year, according to the forecast of specialists, luxury real estate Central London will be able to make a breakthrough and once again show the price increase, exceeding the growth in other areas of London. That is evidenced by the unusual activity of buyers in the first days of 2014.
® Maxim Savitsky G. 10.02.2014
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