Approximately 80% of prospective renters of property in the UK private rental sector refuse to hire due to the fact that the ad contains false information, either because they did not satisfy the view.
Most tenants remain disappointed from what notice a significant difference between what they see in advertising and what was really. There has been a steady desire of agents to improve the properties of the advertised housing. Tenants prefer to know in advance the real and honest picture.
There is another problem. Often the agents are not serious about the quality of the photos they are doing for commercial property. For example, make photos dark and gloomy, worsening the real picture. Potential tenants don’t even focus on these kinds of ads. In order for the tenant began to show interest in the object, needed to get his eyes caught on a beautiful picture. Therefore, the objects that are advertised poorly done photos, likely to be considered significantly less, as well as objects in General, without photos.

For example, here is what one of the potential tenants: “I am so busy that I just won’t waste the time to click on the object that are poorly represented in the ad. I just glance over the ads with a dark photo or with unknown dimensions of a potential housing”
Other agents are placed only outside of the house, instead of to show the inner contents of the housing. “I miss the ads, which presented only the appearance of the house. Why would I want to look at the house, if I am primarily interested in the internal contents of the rooms where I spend my time,” says another potential tenant.
Another example: the Property was placed in the ad as a “solely private housing”. When you view it became clear that it was built on the site of the garden plot of the landlord and he wants to carry out a weekly inspection of their homes. Also, tenants don’t like it when the ad stated that the apartment or house have a private bathroom, but in fact it turns out that this is the bathroom or toilet, actually located in the bedroom.
All these examples show that the market of real estate in the UK there are still attempts to mislead the tenant. When this happens, some tenants, thinking that another decent housing just yet, I agree not very good options. Unscrupulous landlords are also suffering, if you overestimate the properties of its housing. The vast majority of potential tenants, yet perceptive enough to notice the deception and in the end dishonest homeowner idle time, real estate increases.
® Maxim Savitsky G. 04.12.2017
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